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Rechts? Links? Liberal? Egal? Gründe für die Entstehung verzerrter Medieninhalte und Methoden zur Messung des Bias

Im Winkel, Niklas - Fächergruppe Volkswirtschaftslehre, Helmut Schmidt … - 2015

Der vorliegende Beitrag gibt einen Literaturüberblick zum Thema Media Bias, d.h. zu verzerrten Inhalten in der Medienberichterstattung. Es werden Gründe für die Entstehung von Media Bias diskutiert und die in der Fachliteratur beschriebenen Methoden zur Messung erläutert.

Persistent link: https://www.econbiz.de/10011156833

Communication, Public Relations’ Pillar

Mirela, Moldoveanu - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 355-358

, inclusion, control, harmony. Communication maintains mutual cooperation and properly manages the various problems that may rise …

Persistent link: https://www.econbiz.de/10010940707

The synergy between mass-media and public management: a positive perspective for the Departments of Communication and Public Relations

Prodan (Mocanu) Ana-Maria - In: Manager Journal 16 (2012) 1, pp. 24-29

The aim of this article is to emphasize the major role the departments of communication and public relations detains in … occurred in Romanian public sector and led to the misunderstanding of messages, due to an unprofessional communication. Synergy … the general public. The premises I start with are that crisis situations occur because of a faulty communication …

Persistent link: https://www.econbiz.de/10010945169

Communication through the Public Relations

Felea, Mihai - In: The AMFITEATRU ECONOMIC journal 6 (2004) 16, pp. 49-52

communication with the inside public, represented by those who share the same institutional and organizational identity. This type …

Persistent link: https://www.econbiz.de/10005151206

The Role of Public Relations in Social Responsibility of Romanian Enterprises

Cristache, Nicoleta - In: Economics and Applied Informatics (2006), pp. 15-18

The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the...

Persistent link: https://www.econbiz.de/10008692222

Р. БУРКАРТ: PR-ДИАЛОГ И КОНСЕНСУС-ОРИЕНТИРОВАННЫЕ СВЯЗИ С ОБЩЕСТВЕННОСТЬЮ

ВЛАДИМИРОВИЧ, ЗАЙЦЕВ АЛЕКСАНДР - In: Общество: политика, экономика, … (2013) 3, pp. 28-31

В статье, написанной на основе зарубежных источников, рассказывается о диалогической модели связей с общественностью в пиаро-логии Р. Буркарта и ряда других...

Persistent link: https://www.econbiz.de/10011235204

The role and importance of public relations at non-governmental organizations

Duhalm, Simona - In: Studies and Scientific Researches. Economics Edition (2010) 15

Phenomenon of globalization during the twentieth century, has increased the importance of nongovernmental organizations. Their development has gained to the whole world providing an important part of social, educational, cultural and welfare services that the community felt. Voluntary and...

Persistent link: https://www.econbiz.de/10008470754

THE PRESS RELEASE – THE MEDIA INSTRUMENT FOR INCREASING COMPETITIVENESS

Catanet, Alina; Radu, Catalina - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 8, pp. 111-114

More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality...

Persistent link: https://www.econbiz.de/10005001785

Canadian public relations students' interest in government communication: An exploratory study

Berry, Jeremy - In: Management Research Review 36 (2013) 5, pp. 528-544

Purpose – The purpose of this paper is to determine Generation Y communicators' interest in government communications. Design/methodology/approach – This paper outlines the results of a descriptive quantitative survey conducted with 39 students and recent public relations graduates at...

Persistent link: https://www.econbiz.de/10010741389

Advertising or public relations – which is the organizations choice in the current period?

Duhalm, Simona - In: Studies and Scientific Researches. Economics Edition (2009) 14

techniques by the mass communication in which organizations can appeal, the makers have to choose between advertising and public …

Persistent link: https://www.econbiz.de/10008620532

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