During 2009-2011 the tourism industry at the Black Sea shore experienced a significant downturn as a direct result of the global economic crisis and a shy growth in 2012-2013 period. In this context of difficult macroeconomic conditions and a hardly predictable number of tourists, the suppliers...

Despite the effects of the crisis, several studies show that there has been an increase in cultural production in all the most important western countries over the last twenty years. Nevertheless, the dimensions of the flows of demand are changing: the lowering of the threshold of perceived...

The Italian cultural industry is now marching on an innovative supply chain, whose main pattern consists in a new utility perception and consumption behaviours on the demand side and a strong vocation to invest in communication and public relations on the supply side. The content of this paper...

Besides the theoretical approach, the paper also includes an research conducted with students of the Faculty of Jornalism and Communication at the University of Bucarest. The main objective of this research was to determine the extent to which the media fiction (television series for youth)...

Prior literature has found evidence that pleasant weather conditions (namely sunshine) lead to higher tip rates, presumably because pleasant weather improves the moods of either servers or patrons. But previous studies involved only a few dozen subjects on at most a handful of days. We remedy...

Placed in magazines, newspapers, billboard, subway stations, airports, public places, advertising panels, public or private institutions, QR codes meet an increased popularity by instantly connecting any consumer to details of products, discounts, events, payment and purchasing services or...