Eibel-Spanyi, Katalin; Hofmeister-Toth, Agnes - In: International Journal of Economics and Business Research 5 (2013) 4, pp. 400-419
Values are believed to have a substantial influence on the behaviour of individuals (Rokeach, 1973; Rohan, 2000) and can also provide a powerful explanation of consumer behaviour (Clawson and Vinson, 1978). Researchers have suggested that we need a better understanding of the links between values...