Forgas, Santiago; Palau, Ramon; Sánchez, Javier; … - In: Journal of Air Transport Management 18 (2012) 1, pp. 43-46
This paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, it is necessary to first, affective e-loyalty, through e-trust,...