Researchers in marketing have long recognized that current populations of customers can influence the behavior of prospective customers. This paper draws on existing marketing theories to empirically examine how changes in student body demographic segments influence future demand for MBA...

This paper examines patterns and trends in motor vehicle safety recalls using a dataset based on 23.1 million vehicles registered in the UK between 1992 and 2002. A safety recall occurs when vehicle manufacturers call vehicles that have been sold and are in use back to their dealerships for...

The practice of offering discounts to prospective customers represents a rudimentary form of using transaction history measures to customize the marketing mix. Furthermore, the proliferation of powerful customer relationship management (CRM) systems is providing the data and the communications...

This paper examines patterns and trends in motor vehicle safety recalls using a dataset based on 23.1 million vehicles registered in the UK between 1992 and 2002. A safety recall occurs when vehicle manufacturers call vehicles that have been sold and are in use back to their dealership for...

This article introduces the Review of Social Economy symposium on the basic income guarantee (BIG). It argues that there are several ways in which the BIG is consistent with social economics. First, the BIG is an attempt to meet the minimum material needs of US citizens and contribute to the...

Traditional business models coped with the complexity inherent in buying complex capital assets that will be operated and maintained over many years by a division of labour based on subsets of the value chain. Recently, customers in a wide range of sectors are not buying subcontract production...

The concept of one-to-one marketing is intuitively appealing, but there is little research that investigates the value of individual-level marketing relative to segment-level or mass marketing. In this paper, we investigate the financial benefits of and computational challenges involved in...

Shipping-fee schedules are an important but underresearched element of the marketing mix for direct marketers. This paper provides an empirical study on the impact of shipping and handling charges on consumer-purchasing behavior. Using a database from an online retailer that has experimented...

Empirical findings in the intergroup conflict literature show that individuals’ beliefs that mark differentiation from out-groups become radicalized as intergroup tensions escalate. They also show that this differentiation is proportional to tension escalation. In this paper, we are...