I punti vendita del moderno grocery sono generalmente realizzati in base a logiche di funzionalità ed efficienza, più che di stupore e coinvolgimento sensoriale ed emotivo dei clienti. Anche in letteratura, la maggiore attenzione dal punto di vista dello store design è dedicata all’analisi...

In this paper, we analyze the problem of store design when consumers have preferences with temptation and self-control, as introduced by Gul and Pesendorfer (2001). We say that a monopolist designs its stores when it chooses the number of stores to open and the quality and price of the goods to...

The attribution of meaning to physical places is part of human nature. As any other space, commercial locations can assume important symbolic and emotional value in the creation of individual identity. In line with the constructivist perspective emerging from the current debate on consumer...

The study’s research model suggests that store design and ease of shopping are associated with customer retention through a mediated pathway in which store design and ease of shopping influence perceived store satisfaction, which in turn, influences customer retention. This survey was...

The management of store design is still a topic of great concern for retail chains. Research on the impact of the physical environment has mainly dealt with the impact of store atmospherics and its components. This paper aims at enlarging the scope of store design research by taking into account...

Our ability to affect the environment is matched by an inability to assess the consequences of our actions, as we come to realize that natural and human processes are inextricably intertwined. To what end, we no longer know. We must now develop some realistic strategic guidelines on the means of...

This research examined how familiarity with a brand influences how negative publicity related to a celebrity endorser is perceived. Specifically, the current research determined if familiarity with event and sponsor brands may temper any negative consequences of being linked with negative...

With this work we aim to present a case of Corporate Social Responsibility (CSR) in the historic, disadvantaged part of the city of Funchal. The mission is based on the biennial organisation of a cultural event: “ON Fusion Art by Porto Bay”. Over three days a group of people from the Porto...

В статье рассматривается актуальность управления имиджем в современных условиях. Через исследование функций, средств и приемов управления имиджем...