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Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland; Ludl, Michaela - Wirtschaftswissenschaftliche Fakultät, … - 2004
Auf Basis des Determinanten-Modells der Kundenbindung von Peter (1997) werden die Wirkungszusammenh�ge beim Einsatz … von Kundenkarten auf die Kundenbindung berprft. Das kausale Modell der Kundenbindung besitzt in dieser empirischen Studie … die Determinanten der Kundenbindung im Gro�n und Ganzen nachgewiesen werden. Vor allem die Determinanten …
Persistent link: https://www.econbiz.de/10005786054
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THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT
MAXIM, Andrei - In: EURINT Proceedings 2013
In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...
Persistent link: https://www.econbiz.de/10011263050
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Atragerea, retentia si recastigarea clientilor: prioritati de marketing relational
Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 38-47
Orientarea organizatiilor spre marketingul relational a adus in prim plan trei concepte a caror importanta a crescut semnificativ in ultimul deceniu: atragerea, retentia si recastigarea clientilor pierduti. In mod firesc, se prefigureaza intrebarea privind gradul de prioritate al atragerii si...
Persistent link: https://www.econbiz.de/10005812904
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THE IMPACT OF TRANSACTIONAL AND RELATIONAL MARKETING ON CUSTOMER RETENTION IN THE ROMANIAN ECONOMIC ENVIRONMENT
MAXIM, Andrei - In: EURINT Proceedings
In many industries, customer retention is considered to be one of the prerequisites of a company’s profitability, while satisfying customer needs is usually regarded as the first step towards customer loyalty. Retention and loyalty are even more important in times of economic crisis when...
Persistent link: https://www.econbiz.de/10010735691
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—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Musalem, Andrés; Joshi, Yogesh V. - In: Marketing Science 28 (2009) 3, pp. 555-565
We analyze firms' decisions to invest in customer relationship management (CRM) initiatives such as acquisition and retention in a competitive context, a topic largely ignored in past CRM research. We characterize each customer by her intrinsic preference towards each firm, the contribution...
Persistent link: https://www.econbiz.de/10008787891
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Marketing Models of Service and Relationships
Rust, Roland T.; Chung, Tuck Siong - In: Marketing Science 25 (2006) 6, pp. 560-580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
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Relationship marketing in the retail sector: an insight in the determination of customer loyalty
Niculae, Sabin - In: Manager Journal 7 (2008) 1, pp. 114-117
In recent years we see a loss of power of individual brands, despite the money and the effort invested in them. The power is now in the hands of retailers. The final challenge of an individual band is the battle it has to win in the store. One way of winning the retail battle is to grow, to...
Persistent link: https://www.econbiz.de/10011146213
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Modeling the international technology transfer process in construction projects: evidence from Thailand
Waroonkun, Tanut; Stewart, Rodney - In: The Journal of Technology Transfer 33 (2008) 6, pp. 667-687
Persistent link: https://www.econbiz.de/10005715223
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Influence of Product Perception and Quality Label Valuation on Consumer Decision. The Case of Beef in Italy and Spain
Barrena Figueroa, Ramo; Sanchez Garcia, Mercedes; Rosa, … - European Association of Agricultural Economists - EAAE - 2005
The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This...
Persistent link: https://www.econbiz.de/10004979660
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Die Debatte über den Ladenschluß : eine Zwischenbilanz
Täger, Uwe C.; Vogler-Ludwig, Kurt; Munz, Sonja - In: Ifo Schnelldienst 48 (1995) 31, pp. 08-13
Qualifikationsniveau im Einzelhandel durch verstärkten Einsatz von Teilzeitkräften werden zwar eingeräumt, doch wird hierin ein auch …
Persistent link: https://www.econbiz.de/10005014217