This study proposed that men are more likely to take greater risk after a win ('house money' effect), while women are more likely to take greater risk after a loss ('escalation of commitment' effect). These effects are, however, moderated by prior experiences in risk-taking and role...

This exploratory study examined the effect of culture on per capita gross casino and lottery gambling turnover in a country-level analysis. Employing Hofstede's individualism and uncertainty avoidance, this study found that culture could provide some explanations why international gaming...

The theories used to understand and predict regular non-problem gambling are almost exclusively affective or cognitive-oriented. These include motives, self-esteem, image enhancement and illusions of control over random events. However, gambling is one of the most frequently purchased consumer...