American Marketing Association has updated its marketing definition, including value and customer relationships in the … although it still dominates the management and marketing literature, the value concept used in the definition is based on a … studied extensively enough and so it is too early to include this concept in a generic definition of marketing. It is not …

knowledge in marketing theory. Desk research allowed to define the term "value" in marketing, as a category of marketing theory … marketing. Blurring the severity definitions of "value" lead to violations of the integrity and completeness of scientific … multidisciplinary database marketing. In the work place has been defined category of "value" in marketing in relation to other …

profession in the USA. This paper evaluates the founding principles upon which this profession was based in the 1980s. It then …

The USA and France are often perceived as having different, if not antipodal, legal and political systems. At first … sight the treatment of the Muslim veil at school confirms this impression, for this piece of clothing is seen in the USA as … angle. By adopting a comparative perspective, it looks at the treatment of the Muslim veil in France and the USA before 2004 …

, especially in the context of computer technology, cyber networks, or as a method of e-commerce. In recent years, the USA has …-related application. This article focuses on the public policy issues related to business method patents in the USA, and subsequently …

Post-EMTALA, proactive communities throughout the USA have strengthened their safety net systems to meet the healthcare …