Technological innovations in the tourism industry have significantly influenced the communication channels between service providers and potential travelers. Virtual travel communities (VTCs) are now popular and influential venues for tourism information sharing, yet little is known about...

A better understanding of the Chinese consumption of luxury fashion brands may assist the fashion industry when targeting China as the soon-to-be largest consumer market. This study aims to examine Chinese consumers' willingness to pay for luxury fashion brands related to their fashion lifestyle...

The article first reviews the title field, by tracing its evolution from the original notion of "made-in images" of the 1960s to the broader "product-place associations" of the 1990s and today’s "place branding", and then, based on studies by the authors and their associates, examines key...

Questo studio propone un modello di ricerca finalizzato ad indagare la relazione esistente tra le diverse componenti dell’immagine Paese - valutate a livello generale (general country image) e con riferimento agli attributi turistici (tourism destination image) e alle produzioni nazionali...