Purpose – This study aims to integrate consumer-based brand equity for a tourism destination (CBBETD) and the theory of planned behavior (TPB) to examine the relationship between branding and customers’ attitudes toward banking services. Design/methodology/approach –A ten-minute pen and...

In this study, a new approach has been proposed for selecting appropriate maintenance strategies. For this purpose, decision making grid (DMG) has been developed. Sigma level and process capability indexes have been used based on the metric of mean time between failures (MTBF). The proposed...

As Ouellet (2006) noted, Introduction of really new products by organizations is not a risk-free strategy for companies, some having less success at it than others. Factors such as changing consumer behavior towards really new products based on segments of adopters, product-related issues (e.g....

The aim of this survey is to analyse the influence of privatisation on organisational culture in Isfahan Mobarakeh Steel Company (IMSC); also to compare the influence of privatisation on organisational culture among staff, experts, and managers of the company. The hypotheses have been examined...