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Marketing via Friends: Strategic Diffusion of Information in Social Networks with Homophily
Chuhay, Roman - Fondazione ENI Enrico Mattei (FEEM) - 2010
The paper studies the impact of homophily on the optimal strategies of a monopolist, whose marketing campaign of new product relies on a word of mouth communication. Homophily is a tendency of people to interact more with those who are similar to them. In the model there are two types of...
Persistent link: https://www.econbiz.de/10008674339
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PREISSETZUNG AUF DEM DEUTSCHEN JOGHURTMARKT: EINE HEDONISCHE ANALYSE
Empen, Janine - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2011
Die Produktkategorie Joghurt gilt als hoch differenziert. In Deutschland sind über 2000 verschiedene Joghurts in mehr … die Preisgestaltung bei Joghurt anhand der Produkteigenschaften erklärt werden kann und welche Produktattribute von den … Einzelhandelsscannerdaten, welche von 2005 bis 2008 in über 500 Geschäften aus ganz Deutschland wöchentlich erhoben wurden, geschätzt. Als …
Persistent link: https://www.econbiz.de/10009326523
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A Benefit-Function Approach to Studying Market Power: An Application to the U.S. Yogurt Market
Hovhannisyan, Vardges; Bozic, Marin - In: Journal of Agricultural and Resource Economics 38 (2013) 2
market for branded yogurt. The results show that retailers are engaged in imperfect competition. Furthermore, national brand … yogurt remains an important tool for retail profitability. …
Persistent link: https://www.econbiz.de/10010881535
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Improving Smallholder Livelihoods Through Local Value Chain Development: A Case Study of Goat Milk Yogurt in Tanzania
Lie, Helene; Rich, Karl M.; Kurwijila, Lusato R.; … - In: International Food and Agribusiness Management Review 15 (2012) 3
The IFAMR is published quarterly by the International Food and Agribusiness Management Assocation. The complete library can be found at www.ifama.org
Persistent link: https://www.econbiz.de/10010909691
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Functional Foods as Differentiated Products
Bonanno, Alessandro - Zwick Center for Food and Resource Policy, Department … - 2009
conventional and functional alternatives inside the yogurt category in the Italian market. Results indicate that functional …
Persistent link: https://www.econbiz.de/10010914232
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Grameen Danone Foods Limited (GDF)
Rodrigues, Jonathan; Baker, Gregory A. - In: International Food and Agribusiness Management Review 15 (2012) 1
The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org. TEACHING NOTES available for instructors by contacting IFAMA.
Persistent link: https://www.econbiz.de/10009652457
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FUNCTIONAL FOODS AS DIFFERENTIATED PRODUCTS
Bonanno, Alessandro - European Association of Agricultural Economists - EAAE; … - 2010
provides estimates of demand and profit margins for both conventional and functional alternatives sold in the Italian yogurt …
Persistent link: https://www.econbiz.de/10009368341
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GMM estimation of a structural demand model for yogurt and the effects of the introduction of new brands
Giacomo, Marina - In: Empirical Economics 34 (2008) 3, pp. 537-565
Persistent link: https://www.econbiz.de/10005612911
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Functional Foods as Differentiated Products
Bonanno, Alessandro - Department of Agricultural and Resource Economics, … - 2009
conventional and functional alternatives inside the yogurt category in the Italian market. Results indicate that functional …
Persistent link: https://www.econbiz.de/10010816332
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Market valuation of health claims’ types and strength: the Italian yogurt market
Bimbo, Francesco; Bonanno, Alessandro; Viscecchia, Rosaria - European Association of Agricultural Economists - EAAE - 2014
health claims, and their efficacy in Italy, using a large database of yogurt sales and a hedonic price framework. Our results …
Persistent link: https://www.econbiz.de/10011125137