Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer; … - In: Journal of Business Research 66 (2013) 9, pp. 1318-1324
Applications of the partial least squares (PLS) path modeling approach—which have gained increasing dissemination in business research—usually build on the assumption that the data stem from a single population. However, in empirical applications, this assumption of homogeneity is...