Eine wichtige Aufgabe der risikoorientierten Kundenbewertung (oder synonym des wertorientierten Credit Managements) ist, Risiko- und Ertragsinformationen zum Kunden in einer aussagekräftigen Kennzahl zu bündeln. Mit der Zeitdauer des Risikos (ZDdR) diskutiert der Beitrag eine Lösung, die das...

For companies to survive and thrive in today's market, a key strategy is to leverage innovation capability through an effective process of converting unmet customer needs into successful products, creating value for customers, the company and other stakeholders. This work demonstrates how Lean...

The Information and Communications Technology (ICT) industry is now reaching saturation point in terms of growth, and constantly increasing demand for services can no longer be taken for granted. Customers have lot of options, and firms have to compete for business ever more intensely. In order...

В статье определены основные направления трансформирования системы управления деятельностью интегрированных корпоративных структур на началах маркетинга....

Работа публикуется при поддержке АНО ВПО НИИ «ИПМИ». В статье проанализированыосновные этапы построения клиентоориентированной стратегии предприятия и ее...

The customer oriented marketing has significant correlation with logistical concept, only its tools and methods are different; therefore, the logistical services should be implemented in to the gap-model. The goal of the model is to identify the gaps between the customer's expectation and the...

This paper addresses the single-period joint inventory and pricing decision problem considering strategic customers with risk preference and decreasing value. Comparing with the classical newsvendor model, strategic customer behavior leads to a lower ordering quantity, a lower price and a lower...

The need for a performance measurement system for the industrial service network has been presented in a prior study of performance measurement. However, there is no proper procedure for the design of a performance measurement system in the described context. This study presents a conceptual...

Dealers are assumed to contribute positively to brand retention. We argue that the type of brand moderates the effect of dealer performance on brand retention. Moreover, dealer retention is determined by different drivers for dealers selling different types of brands. To analyze our claims...

This study applies a Super Efficiency Data Envelopment Analysis model to evaluate the efficiency of cars sold on the German market. Efficiency is conceptualized from a customers' perspective as a ratio of outputs that customers obtain from a product relative to inputs that customers have to...