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We employ a 2x3 factorial experiment to study two central factors in the design of prediction markets (PMs) for idea evaluation: the overall design of the PM, and the elasticity of market prices set by a market maker. The results show that 'multi-market designs' on which each contract is traded...
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Integrated product-service packages (hybrid products) can open new markets and target groups to companies. However, existing approaches to service or product development do not sufficiently address simultaneous development and domain-specific issues. A very promising new field for such bundles...
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Regulations are highly influential in shaping urban places and architectural form. This paper investigates the impact of changing regulation on the working practices of architects. First, it outlines how the building regulations have grown in scope and complexity, especially with regard to...
Persistent link: https://www.econbiz.de/10010890305
Für Einzelsportler geht es heutzutage tendenziell um mehr als den bloßen sportlichen Erfolg. Vielmehr zielen sie darauf ab, eine persönliche Marke zu entwickeln und daraus Kapital zu schlagen. Im vorliegenden Beitrag wird ein spezifisches Markenmanagementmodell für Einzelsportler...
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