Yang, Shilei; Munson, Charles L.; Chen, Bintong - In: European Journal of Operational Research 205 (2010) 1, pp. 127-135
Manufacturers have increasingly instituted widespread mail-in rebate programs in recent years. Two primary purposes for rebates are to: (1) more directly impact consumer demand by reducing net retail price, and (2) capitalize on consumers' slippage behavior because not all consumers who intend...