People from Generation Y, given their number and stage in the family life-cycle, represent a key emerging audience for major sports. The study focussed on the effect of friends and half time enhancements on likely attendance at matches. The sport domain was the Australian Football League (AFL),...

The purpose of this study is to examine the importance of social ties in encouraging innovative behaviour. There is limited empirical evidence of the interrelation between these two constructs in current academic literature. This research hypothesizes such relationship in higher academic...