The move being made by manufacturers of capital goods from offering products to solutions implies that they must make a decision as to whether the capabilities necessary for providing solutions should be developed internally or externally. However, research has often implied an internal...

Literature on innovation and recent marketing contributions stressed the involvement of consumers in the co-production of value, by emphasizing either the role of a single consumer or the community in such process. Few studies coupled the two interrelated dimensions and analyzed their impacts on...

Il contesto in cui l’industria agroalimentare italiana si trova a operare sta rapidamente cambiando e divenendo sempre più complesso, condizionato da vari fattori. Questi cambiamenti pongono alle imprese domande cruciali. In particolare, in un ambiente sempre più turbolento e difficile...