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The authors examine how entrepreneurial firms gain competitive advantage and hence entrepreneurial success by optimizing their dynamic capabilities. Using a single case design, incorporating in-depth interviews with key informants within an insurance company in Ghana, the authors attempt to...
Persistent link: https://www.econbiz.de/10010826010
This paper traces the emergence, growth and development of an inconspicuous and unconventional business cluster in an emerging market context. Located at a single building in Onitsha, a market town in eastern Nigeria, '51 Iweka Road' has become the most famous address in the marketing and...
Persistent link: https://www.econbiz.de/10008755702