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Nonprofit brand image and typicality influences on charitable giving
Michel, Géraldine; Rieunier, Sophie - In: Journal of Business Research 65 (2012) 5, pp. 701-707
This research examines the influence of nonprofit brand image and typicality on giving behaviors. To this end, the researchers create a scale to measure the brand image of charities. Four dimensions of nonprofit brands emerge in the new scale: usefulness, efficiency, affect and dynamism. Brand...
Persistent link: https://www.econbiz.de/10010577256
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Market Positioning of Public and Private Universities in Ghana: Students Perspective
ADAM, Abdul-Kahar; MAHMOUD, Mohammed Abdulai - In: Management Dynamics in the Knowledge Economy Journal 2 (2014) 4, pp. 123-154
This paper concentrates on universities strategies for admitting students and the rate at which private sector universities expand in today's higher educational setups. This paper answers the following question: to what extend are the public universities different from the private universities?...
Persistent link: https://www.econbiz.de/10010854612
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Why Are Nonprofit Organizations Financially Strained in Japan? An Analysis of Japanese NPO Management and Marketing Strategies
Ito, Hiroshi; Pilot, Cecile - In: International Review of Management and Marketing 5 (2015) 1, pp. 1-8
The number of nonprofit organizations (NPOs) has been growing worldwide in the last few decades. In Japan, the number of NPOs started skyrocketing in the late 1990s and now has reached almost 50,000, a significant increase from fewer than 10,000 in the early 2000s. Despite their increasing...
Persistent link: https://www.econbiz.de/10011268826
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Determinants of Low Income People's Decisions to Give to Charity
Bennett, Roger - Facultatea de Administraţie Publică, Şcoala … - 2010
This work in progress paper outlines a study currently being completed into the charity donation behaviour of a sample of financially poor people residing in three inner-London Boroughs that exhibit some of the highest levels of social deprivation in Western Europe. It examines whether several...
Persistent link: https://www.econbiz.de/10009141391
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The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing
Wymer, Walter - In: International Journal of Financial Studies 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10011029806
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Why Are Nonprofit Organizations Financially Strained in Japan? An Analysis of Japanese NPO Management and Marketing Strategies
Ito, Hiroshi; Pilot, Cecile - In: International Review of Management and Marketing 5 (2015) 1, pp. 1-8
The number of nonprofit organizations (NPOs) has been growing worldwide in the last few decades. In Japan, the number of NPOs started skyrocketing in the late 1990s and now has reached almost 50,000, a significant increase from fewer than 10,000 in the early 2000s. Despite their increasing...
Persistent link: https://www.econbiz.de/10011167171
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Do fundraisers select charitable donors based on gender and race? Evidence from survey data
Yörük, Barış - In: Journal of Population Economics 25 (2012) 1, pp. 219-243
Recent studies document that people are much more likely to donate to charity and volunteer their time when they are asked to. Using household surveys of giving and volunteering in the United States conducted from 1992 to 2001, which contain questions on whether the respondent was personally...
Persistent link: https://www.econbiz.de/10010993447
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Modern theoretical and practical aspects of the process of organisation of financing of socially important projects on the basis of fundraising
Glebova Alla O. - In: The Problems of Economy (2013) 4, pp. 206-211
The article studies the essence of the fundraising notion, which has become popular in Ukraine and is actively used in … help of fundraising, which allows solution of a big number of social problems. In spite of the results of sociological ….). Implementation of the fundraising experience is also important for the bodies of local self-governance, which are responsible for …
Persistent link: https://www.econbiz.de/10010855879
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Russian art-market: features of formation and basic problems
Pashkus, M. - In: Annals of marketing-mba 3 (2013) 11
This article examines the state of the facilities of the art market in Russia, the basic problems of investing in  art objects and recommendations for the improvement of the art market. Also in the paper investigates the characteristics of consumer behavior when purchasing art objects.
Persistent link: https://www.econbiz.de/10010857493
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Relational Warm Glow and Giving in Social Groups
Scharf, Kimberley; Smith, Sarah - Department of Economics, University of Warwick - 2014
Using a newly collected dataset on inquisitorial activity for seven regions, fourteen provinces and 947 municipalities, I analyze the long-term economic consequences of the Spanish Inquisition (1478-1834). I show that inquisitorial activity is negatively associated to regional and provincial...
Persistent link: https://www.econbiz.de/10010862671