Die Beschwerdeführer auf Lebensmittelklarheit spiegeln ein schwer nachvollziehbares Verbraucherverhalten wider: Führt ein niedriger Involvementgrad bei Lebensmitteln zu einer verminderten Wahrnehmung von Produktinformationen und einer damit verbundenen Einsparung der knappen Ressource Zeit,...

Im Alltag verbrauchen Automobile deutlich mehr Kraftstoff, als sie nach den Angaben der Autobauer verbrauchen sollten. Die Herstellerangaben sind das Ergebnis eines Tests, den die EU zur Zulassung, zum Verkauf und zur Inbetriebnahme von Neufahrzeugen zwingend vorschreibt. Ferdinand Dudenhöffer,...

The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate that there are 15 items that influence consumer...

Consumers can accumulate product information on the basis of a combination of searching, product advertising and expert advice.Examples of experts who provide product information include doctors advising patients on treatments, motor mechanics diagnosing car problems and recommending repairs,...

Purpose – The purpose of this paper is to analyse the combined effect of sensory variables, information and attitudinal constructs in the prediction of consumer behaviour towards homemade food. Design/methodology/approach – A quantitative survey-based study was carried out in Lima, Peru,...

This dissertation comprises three independent essays that analyze pricing behavior in experimental duopoly markets. The first essay examines whether the content of buyer information and the timing of its dissemination affects seller market power. We construct laboratory markets with...

Most information research devoted to on-line discussion forums involves content analysis of postings, and is thereby skewed to those participants who actively post. The research reported in this paper aims to uncover the information behaviour of people who participate more passively in these...

"Expectations regarding the economic development might be correlated due to various reasons: because individuals use the same public information and similar evaluation methods, and because of social learning or herding amongst peers. We analyse to what extent expectations are driven by herd...