Lin, Iuon-Chang; Wu, Hao-Ju; Li, Shu-Fen; Cheng, Chen-Yang - In: Journal of Business Research 68 (2015) 4, pp. 878-882
Reputation systems become an essential component of e‐commerce because they can distinguish between honest and dishonest participants in the digital market. However, existing reputation systems are too simple to reflect accurately user trustworthiness. To improve existing schemes, this paper...