Product design decisions substantially affect the cost and revenue drivers. A design configuration with commonality can … lower manufacturing cost. However, such a design may hinder the ability to extract price premiums through product … differentiation. We explicitly investigate the marketing-manufacturing trade-off and derive analytical implications for three possible …

for different purposes: product design and corporate communications. Links with marketing are made, essentially by … examining how design affects elements of the marketing mix. Finally, evidence is presented to support the argument that design …In our paper, design is considered briefly in different contexts – product and manufacture, service and retail – and …

hence the craft industry is often overlooked in discourses of development. In the course of ‘bigger picture’ discourses … craft production to inner-city regeneration, local economic development, rural–urban development, and socio …-economic change by evaluating the effects of a particular craft project known as Beautiful Things, located in the inner city of …

discuss learning the trade and the craft of fishmongering, the social relations of the market, and the art of buying and …