Korkeamäki, Timo; Takalo, Tuomas - Suomen Pankki - 2012
We study the value of innovation in a case study of one of the most visible innovative products in recent years, Apple …’s iPhone. The value effects of news announcements, patent publications, and trademarks relating to iPhone are taken into … value, which derives from market reactions to publication of patent applications rather than grants. We also observe a weak …