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The financial services sector has recently undergone changes unprecedented in its history. Understanding customers' needs and values has become more important for financial institutions than ever before, not only due to the changing environment but also because of changed customer behaviour....
Persistent link: https://www.econbiz.de/10008539414
M-banking has been highlighted as one of the most promising e-commerce services. However, the adoption of financial mobile services is still far behind market expectations. This study seeks to provide academics and bank managers alike with a better understanding of resistance to m-banking. Based...
Persistent link: https://www.econbiz.de/10011140474
The financial services sector has recently undergone changes unprecedented in its history. Understanding customers' needs and values has become more important for financial institutions than ever before, not only due to the changing environment but also because of changed customer behaviour....
Persistent link: https://www.econbiz.de/10005753718