Cruz, Pedro; Laukkanen, Tommi; Muñoz, Pablo - In: International Journal of E-Services and Mobile … 1 (2009) 4, pp. 16-35
M-banking has been highlighted as one of the most promising e-commerce services. However, the adoption of financial mobile services is still far behind market expectations. This study seeks to provide academics and bank managers alike with a better understanding of resistance to m-banking. Based...