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This paper investigates the use of Design of Experiments in observational studies in order to select informative observations and features for classification. D-optimal plans are searched for in existing data and based on these plans the variables most relevant for classification are determined....
Persistent link: https://www.econbiz.de/10009216990
Rossiter (Marketing Lett 23: 905–916, <CitationRef CitationID="CR28">2012</CitationRef>) provides a critique of the brand love measure from Batra et al. (J Marketing 76: 1–16, <CitationRef CitationID="CR9">2012</CitationRef>) and offers a new measure of brand love to be used in its stead. In this reply, we argue that our measure is more consistent with the best available...</citationref></citationref>
Persistent link: https://www.econbiz.de/10010989713
In some key respects the income versus consumption tax choice is simply misunderstood by many people, including sophisticated practitioners.
Persistent link: https://www.econbiz.de/10010941121
opting for the ambitious goal of becoming the competency centre. For that reason focuses on the prototypes of new products …
Persistent link: https://www.econbiz.de/10010668609
Provides an overview of the technical articles and features presented in this minitrack.
Persistent link: https://www.econbiz.de/10010783756
actual market criteria. We do so through an analysis of prototyping trajectories for hydrogen vehicles. Prototypes are used … technological expectations to outsiders. In both senses, prototypes can be taken as indicators of technological trajectories in the … ongoing search process of an industry for the dominant prototype design of the future. Using prototypes as representation of …
Persistent link: https://www.econbiz.de/10008509531
This paper shows the existence of an equilibrium pragmatic Language with a universal grammar as a coordination device under communication misunderstandings. Such a language plays a key role in achieving efficient outcomes in those Sender-Receiver games where there may exist noisy information...
Persistent link: https://www.econbiz.de/10008522670
misrepresent the purpose and value of prototypes. Quick, inexpensive, and visual prototypes should instead be routinely used to … their vision and use of prototypes to gain insight into needed organizational capabilities, future products, services, and …
Persistent link: https://www.econbiz.de/10004999042
Persistent link: https://www.econbiz.de/10005166788
categorization bias, we argue that cases should be weighted depending on how strongly they resemble the prototypes of the categories …
Persistent link: https://www.econbiz.de/10010789593