This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally - and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology...

Brand theory has its origins in the consumer product market and is normally considered in relation to big business. An established brand enables customers to save time by guaranteeing the level of quality, reducing purchasing risk and simplifying customer choices. Little research, however, has...

Effective co-ordination of business-to-business relationships is an important determinant of firms' competitiveness under changing market conditions. Drawing on transaction cost analysis (TCA) and resource-dependence theory (RDT), the authors analyse the effects of inter-firm dependence and...

As several writers have indicated, significant deviations from the competitive model are found in pharmaceutical markets. Aside from barriers related to scale economies, technological factors and demand conditions, a variety of legal restraints are placed on production, distribution and...

This paper reports a study conducted in order to explore the impact of resources, environmental contact, and various management related indicators on organizational innovativeness. A strong positive relationship was found between environmental contact and organizational innovativeness, while...

This article discusses the relationships between competences and strategies in firms. The competences of firms are normally their most basic resource and, as opportunities for winning on technological leadership are diminishing; a firm's capacity to develop and use its competences are vital to...

The article looks at how firms' perceptions of competitive influences shape their innovative behaviour as they search for strategic advantage. In this exploratory piece of research, the author shows that firms take notice of a small number of competitors only, their perceived competitive...

Why do firms that make specific downstream investments as they start international operations, sometimes turn to more market-like arrangements as they gain international experience and their international sales increase? This paradox in international marketing is the key question to be addressed...