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Premières preuves empiriques de chaos dans les ventes de biens à la mode - First empirical evidence of chaos in the sales of fashion goods
Bonache, Adrien; Moris, Karen - Université de Bourgogne - CREGO EA7317 Centre de … - 2011
(VF)L’objectif de cet article est de tester la présence de chaos dans les ventes de biens à la mode. Après avoir … plausibilité de l’existence d’un comportement chaotique des ventes de biens à la mode. Cependant, au fil du temps, les ventes … fashion goods are chaotic. After reviewing briefly the theoretical debate on this hypothesis, we present our results, which …
Persistent link: https://www.econbiz.de/10009146898
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Mobile advertisement and consumer behaviour in India
Malhotra, Gunjan; Malhotra, Amit - In: International Journal of Economics and Business Research 8 (2014) 1, pp. 82-92
Innovation has led to the growth of the advertising medium for mobile marketers. To reach the consumers effectively through mobile advertisement, either using SMS or automated voice calls, has brought explosive growth in the telecom sector in India. The sale of mobile handset has increased...
Persistent link: https://www.econbiz.de/10010884849
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Attitudes and reactions of Galician (Spanish) consumers towards the purchase of products from other regions
Fernández-Ferrín, Pilar; Bande-Vilela, Belén - In: Global Business and Economics Review 17 (2015) 2, pp. 131-150
Although research on consumer ethnocentrism is plentiful, there has been limited interest in carrying out such research in a regional setting. However, within the borders of many countries lie strong regional identities which may indeed influence the attitudes and behaviours of consumers towards...
Persistent link: https://www.econbiz.de/10011266443
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Exploring consumers' attitudes towards paper products that could be derived from transgenic plantations in Greece
Tsourgiannis, Lambros; Kazana, Vassiliki; … - In: International Journal of Data Analysis Techniques and … 7 (2015) 2, pp. 156-171
This paper aims at exploring consumers' purchasing behaviour towards paper products that could be derived from transgenic plantations. Field interviews were conducted to a randomly selected sample of 205 consumers, who declared that they would buy such paper products. Principal Components...
Persistent link: https://www.econbiz.de/10011266490
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Attitudes and purchase decisions of Croatian consumers concerning choosing sustainable product
Mirko Palić; Bedek, Andrea - In: International Journal of Sustainable Economy 4 (2012) 3, pp. 300-318
At the time when natural and non-renewable resources became scarce sustainability marketing will be the 'usual way' of doing business. Sustainability marketing is gaining a momentum in developed countries, but companies in Croatia still neglect the new paradigm. Since marketing orientation...
Persistent link: https://www.econbiz.de/10010668622
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Policy implications toward Green Economics in pollution prevention: theory and problems in Japan
Aizawa, Hirofumi - In: International Journal of Green Economics 1 (2006) 1/2, pp. 174-200
In this article, several factors related to green economics, from historical pollution experiences to current policies in Japan, are scrutinised. It covers several famous pollution cases in Japan as well as recent preventive policy approaches, including voluntary approaches and green purchase....
Persistent link: https://www.econbiz.de/10010669815
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Consumer influences on pirated software purchases: perspectives from an emerging Gulf nation
Sohail, M. Sadiq; Al-Thonayen, Turki - In: International Journal of Trade and Global Markets 5 (2012) 1, pp. 43-56
This paper examines the factors that influence consumer attitude towards software purchase of pirated software in Saudi Arabia. Based on a review of literature, a model is developed that examines the personal, social, attitudinal and other factors that influence an intention to purchase pirated...
Persistent link: https://www.econbiz.de/10010817108
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Ethical concerns in cosmetics retailing: a comparative study of consumer attitudes towards cosmetics purchase between Europe and Asia with particular reference to Bangladesh and th...
Pervin, Shahina; Ranchhod, Ashok - In: World Review of Entrepreneurship, Management and … 10 (2014) 2/3, pp. 230-246
The purpose of this paper is to explore the ethical concerns in cosmetics retailing and its implications on comparative consumers' purchase decisions of cosmetics in the UK and Bangladesh. Consumer response to ethical and green issues in the recent years appears to vary considerably between...
Persistent link: https://www.econbiz.de/10010760057
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Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin
Tjandra, Nathalia C.; Omar, Maktoba; Robert L. Williams, Jr. - In: Transnational Marketing Journal 1 (2013) 1, pp. 22-40
fashion brands. This study was conducted in the context of fashion products, one of the key interests of the Generation Y, and … valuable insight to international fashion marketers about how country-of-origin information influences the Generation Y …’s perception towards international fashion brands. Qualitative studies which investigate the perception of Generation Y towards …
Persistent link: https://www.econbiz.de/10010901839
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A comparative study on e-banking services between China and USA
Yang, Jiaqin; Cheng, Li; Luo, Xia - In: International Journal of Electronic Finance 3 (2009) 3, pp. 235-252
between two nations: China vs. USA. As the attitude and usage of young consumers will be a good indicator for the trend of e …
Persistent link: https://www.econbiz.de/10008592707