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Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002
werden, ob sich die mit der Einführung des Ombudsmannverfahrens verbundenen Hoffnungen auf eine größere Kundenzufriedenheit …
Persistent link: https://www.econbiz.de/10009207037
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HERAUSFORDERUNGEN DES LANDHANDELS UNTER VERÄNDERTEN MARKTBEDINGUNGEN: THEORETISCHE ÜBERLEGUNGEN UND EMPIRISCHE EVIDENZ
Schulze, Birgit - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
Kundenzufriedenheit empirisch überprüft. Eine Fokusgruppen-Diskussion mit Landwirten beleuchtet die landwirtschaftlichen Sichtweise auf … Landwirten aus Nord- und Nord-Ostdeutschland wird untersucht, welche Leistungen der Landhändler zu Kundenzufriedenheit führen und … zeigen, dass neben der Konditionenpolitik auch die Serviceprofilierung entscheidend für die Kundenzufriedenheit ist. Die …
Persistent link: https://www.econbiz.de/10011070466
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Managing B2B relationships in the Croatian pharmaceutical industry
Renko, Sanda; Rakuljic, Mirela - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 318-335
The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better, more appropriate and higher added value to the customer. A strong connection with the customers is the key to their satisfaction, especially if this connection is attained...
Persistent link: https://www.econbiz.de/10009353067
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Perceived value as a basis for shaping the offer of service provider: cases from UK and Croatia
Pandza, Irena; Vignali, Claudio - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 263-275
According to the representative studies higher level of customers' perceived value leads to higher level of customer satisfaction, greater level of customer loyalty and to a greater success of organisation. Due to this, service providers have to recognize all important factors of customers'...
Persistent link: https://www.econbiz.de/10009353077
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A Comparative Study of Customer Satisfaction between Two Indian Retail Brands
Roy, Rajib; Bhattacharya, Amit Kumar; Sengupta, Partha … - In: Global Business Review 12 (2011) 2, pp. 331-342
The present study is an attempt to measure the customer satisfaction of two competitive Indian retail rands and draw a comparison between the two based on customer service quality and value creation. The comparative analysis is drawn using Multiple Regression Model and before that measurement...
Persistent link: https://www.econbiz.de/10010773818
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<b>Practice Prize Paper</b>--Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Danaher, Peter J.; Roberts, John H.; Roberts, Ken; … - In: Marketing Science 30 (2011) 4, pp. 586-594
This paper describes the use of a marketing science model by Jetstar, a subsidiary of Australia's leading airline, Qantas, to effectively and profitably compete in the low-cost carrier marketplace. We trace the evolution of the Jetstar strategy from a baseline calibration of its initial...
Persistent link: https://www.econbiz.de/10010990365
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Productivity in Service Systems: Towards a Managerial Framework
López, David; Pablos, Carmen de; Puerta, Enrique de la; … - In: Service Science 3 (2011) 3, pp. 223-238
This article addresses a relevant question arising in <i>knowledge-intensive industries: modelling productivity</i>; an important issue of increasing importance in developed economies, (Drucker [Drucker, P. 1999. Knowledge-worker productivity: the biggest challenge. <i>California Management Review</i>.],...
Persistent link: https://www.econbiz.de/10010990643
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The concept study of Servqual method’s gap
Wolniak, Radosław; Skotnicka-Zasadzien, Bozena - In: Quality & Quantity: International Journal of Methodology 46 (2012) 4, pp. 1239-1247
Persistent link: https://www.econbiz.de/10010993040
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The role of social interactions in building internal corporate brands: Implications for sustainability
Vallaster, Christine; Lindgreen, Adam - In: Journal of World Business 48 (2013) 3, pp. 297-310
This article examines internal brand building, which is defined as the alignment of a corporation and employees around a brand. The notion of social interactions may provide a valuable perspective on brand-related interactive space, in which top management communicates brand-related information...
Persistent link: https://www.econbiz.de/10010875175
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ФОРМИРОВАНИЕ И РАЗВИТИЕ ИНТЕЛЛЕКТУАЛЬНЫХ СИСТЕМ САМООБСЛУЖИВАНИЯ: БАЗОВЫЕ ОПРЕДЕЛЕНИЯ
ПАВЛОВИЧ, КУЗЬМИН ПАВЕЛ - In: Бизнес Информ (2013) 3, pp. 231-235
В статье рассматриваются проблемы формирования систем самообслуживания потребителей. Данные процессы происходят в различных отраслях сервиса и определяются...
Persistent link: https://www.econbiz.de/10011216753