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Communication, Public Relations’ Pillar
Mirela, Moldoveanu - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 355-358
This would affect the proper functioning of institutions, both parties feeling the need to succeed, to have recognition, inclusion, control, harmony. Communication maintains mutual cooperation and properly manages the various problems that may rise and create a proper climate conduct of the...
Persistent link: https://www.econbiz.de/10010940707
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Effect of media relations on audiences: comparing how editorials and advertising influence behavior
Verčič, Ana Tkalac; Vučković, Đurđica - In: Tržište/Market 22 (2010) 1, pp. 43-55
comparison to advertising influence (2.5 to 8 times stronger). Based on the described assumption, the aim of this paper was to … further explore how the target audience perceives editorial and advertising content. The research problem was to compare the … influence on their behavior, this difference was not significant. On the other hand, potential users stated that the advertising …
Persistent link: https://www.econbiz.de/10011007135
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A Diagnosis of Promotional Activities in Polish Cities: The Views of City Dwellers
Jankowska, Marta - In: Ekonomia journal 31 (2012)
The purpose of this paper is to analyze city dwellers’ opinions on their hometowns’ promotional activities, taking into account the size of these urban communities. The PAPI method (Paper and Pencil Interview) as well as an online questionnaire were used to collect data. Standardized...
Persistent link: https://www.econbiz.de/10011271555
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Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
Haase, Fee-Alexandra - In: Entelequia. Revista Interdisciplinar (2010) 11, pp. 75-92
advertising focusing on the communicative functions that serve the major aims of each of the professional communication fields we … this impact in examples. This professional mass media communication in marketing, PR, and advertising serves commercial …
Persistent link: https://www.econbiz.de/10008518160
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THE PRESS RELEASE – THE MEDIA INSTRUMENT FOR INCREASING COMPETITIVENESS
Catanet, Alina; Radu, Catalina - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 8, pp. 111-114
More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality...
Persistent link: https://www.econbiz.de/10005001785
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Nationalism to Go - Coke Commercials between Lifestyle and Political Myth
Frisch, Nora - In: Journal of Current Chinese Affairs - China aktuell 38 (2009) 2, pp. 85-120
of the public discourse on patriotism underway since 1989, this “Sinization” of advertising suggests the more or less …
Persistent link: https://www.econbiz.de/10005048545
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Advertising or public relations – which is the organizations choice in the current period?
Duhalm, Simona - In: Studies and Scientific Researches. Economics Edition (2009) 14
techniques by the mass communication in which organizations can appeal, the makers have to choose between advertising and public …
Persistent link: https://www.econbiz.de/10008620532
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Selling When Brand Image Matters
Bühler, Stefan; Halbheer, Daniel - School of Economics and Political Science, Universität … - 2010
“active branding” by the seller through costly advertising. Our analysis shows that advertising, price and profits are all …
Persistent link: https://www.econbiz.de/10008542812
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THE ADVERTISING PUSH AND THE BRAND IMAGE OF THE MARKETING DEGREES IN PORTUGAL
Leitao, Joao; Rodrigues, Ricardo Gouveia; Duarte, Paulo - EconWPA - 2005
image of the institutions of undergraduate education, are presented, by highlighting the importance of the advertising push …
Persistent link: https://www.econbiz.de/10005413019
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: EconStor Open Access Articles (2013), pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010981045