: Ghana Airways (GA) and Ghana International Airlines (GIA). Our data indicate that GIA acquired some wanted inheritance such … years of dissatisfaction of their customers from Ghana Airways, which affected its operations and precipitated its untimely …

. 91). Strong brand and the good reputation have become an important beneficial attribute of an organisation nowadays … and engage in rituals that develop and strengthen connectivity to their ideologies and the brand, too (Head et al., 2012 …, p. 209). It is also proofed that corporate reputation may effect satisfaction and loyalty of consumers (Chun, 2005, p …