Gil-Or, Oren; Rekettye, Prof. Gabor - In: Far East Journal of Psychology and Business 6 No 1 Paper 1 January (2012) 2, pp. 22-29
Social buying became an extremely popular phenomenon in the last year and this study examined the factors that can lead vendors to be successful using this trend. We’ve found that coupon’s category, coupon’s website and coupon’s prices have an effect on the number of coupons purchased,...