Kamakura, Wagner A.; Mittal, Vikas; Rosa, Fernando de; … - In: Marketing Science 21 (2002) 3, pp. 294-317
The service-profit chain (SPC) is a framework for linking service operations, employee assessments, and customer assessments to a firm's profitability (Heskett et al. 1994). The SPC provides an integrative framework for understanding how a firm's operational investments into service operations...