The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...

The article presents the most important results of sociological research conducted in 2011 in 14 cities of the “Silesia” Metropolis (G?rno?l?sko-Zag??biowska Metropolia “Silesia”). The study formed the basis of a thesis written under the supervision of professor Marek S. Szczepanski,...

[ES] Desde que el 24 de abril de 1966 Madrid perdiera frente a Munich la votación para ser elegida como ciudad organizadora de los Juegos Olímpicos de 1972, la ciudad nunca había estado tan cerca de la organización de unas Olimpiadas.

Ponencia aceptada y defendida en el XVI Congreso Nacional y XII Hispano-Francés de AEDEM, celebrado en Alicante, en junio de 2002.

Culture and tourism have been used extensively in a variety of initiatives that concern urban regeneration, by using particular promotional strategies and tactics in the context of city marketing. The contribution of culture and tourism must be related to the conformance and implementation of...

Liverpool was once the second city of the Empire. In the 1960s it created a sound that the world tapped its foot to and sporting achievements that were the envy of Europe. Following years in the doldrums, Liverpool has, in the last decade, undergone a dramatic renaissance. It looks and feels...

Fairtrade Town (FTT) campaign was initially launched in 2000 in English town of Garstand in order to promote Fairtrade products. After ten years of performing and more than 1000 places awarded with the title, FTT could now be perceived as beneficial not only to the disadvantaged producers from...

The application of marketing principles in the administration of cities has been usually reduced to the use of the communication tools to try to diffuse the city’s image among the different target publics. At the same time, the development of cities has habitually been based on the endowment...

Madrid has never been so close to the organization of the Olympic Games since April 24, 1966 when Madrid lose against Munich to organize the Olympic Games of 1972. When organizing the Olympic Games, it is necessary to bear in mind not only infrastructures and sport venues, but also the...

Despite the appearance of a significant number of publications on the topic of city marketing theory in the last twenty years, there is still a huge gap in the literature with regard to its application in practice. This article aimed to bridge that gap by investigating the role of city marketing...