. Unless we know what advertising is, we cannot judge or evaluate it or what others claim about it. One might think here of … advertised. From this, we can conclude that advertising is a form of promotion - moving something ahead positively. It is a call …. Advertising then is a natural extension of commerce and marketing: the promotion of what is being produced for sale. …

Entscheidungstheorie durch Ethik und Neurobiologie in Frage gestellt wird. Nach dem in ihm entwickelten Verständnis von Unternehmensethik … by ethics and neurobiology. It argues for an understanding of busi-ness ethics which sees the economic agents’ freedom of … decision as the necessary basis for handling ethical questions in business practice, rather then as a limitation to this end …

notes that ethical oversight of such research needs to be rigorous, but also pragmatic. It discusses particularly the role …

There are three types of solutions to the problems deriving from companies' ethical, social and environmental … costs and drawbacks that make it particularly desirable that companies should set up their own ethical, social and … implementing voluntary ethical, social and environmental management systems or programmes may help to develop and sustain ethical …

This article surveys the theoretical and empirical literature on the economics of advertising during the last decade … The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and … advertising and market structure or performance indictors Less progress was found on selected socioeconomic advertising issues …

Externalities exist when companies perform sales activities (e.g., advertising and sales promotions). However, welfare …