Advertising remains a major topic in economics, particularly because of its impact on consumers’ behavior and its impact on the demand function. While some economists consider advertising from an informative side, others focus more on its persuasive side. In this study, we affirm that this...

This paper highlights the success factors of the governance of the Champagne supply chain. Scholars on economic organisation stress the role of the contractual enforcement to explain the stability of the economic exchanges and the ability of the economic and political actors to foster their own...