The main purpose of the paper is to illustrate how we can improve a public institution web site by using social plugins and mobile devices optimization. The general idea is to increase the number of visitors by viral message and users to access a special template web site from their devices. I...

The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence...

To stay competitive companies need to understand the present consumer behavior and anticipate it for the future. As online businesses continue to grow and people spend more time on Internet, analytics services became essential in this new world of communication, globalization and localization....

The aim of this brief communication is to develop a tracking methodology to analyse the effectiveness of inlink visits (return visit behaviour and length of sessions). In other words, how deep do inlink visitors navigate into the website? Do all inlinks perform the same? This paper addresses...

The present paper shows a proposal of strategy with which a firm,that is starting an on line business, can reach a competitive advantagebased on customer satisfaction, trust and loyalty: these are really importantassets for the hypercompetitive online environment.The implementation of an...

With the rising number and importance of projects in diff erent business and other areas, the need to support persons in charge of or working on projects is becoming more and more topical. Accurate and timely data about project plans, actual progress and costs, proposed solutions etc. are of...

The business world is changing at a fast pace. The multinationals, the relocation of the production centers, the virtual integration trend of companies, the ubiquitous text, audio and video communication channels and devices, the overwhelming amounts of information, the power of the new...

The present study approaches consultancy services in relationship to family businesses, focusing on the extent to which those services are used by this category of companies and the way in which they are used. The element of novelty of the research relates to the identification of a number of...

Small and medium enterprises have played and still play a vital role in any national economy, representing an important factor of economic growth. European Union attached and still attaches a great importance to entrepreneurial spirit development and puts a considerable accent on innovative...