This study examines public perceptions of the safety of fresh produce (spinach and lettuce), beef, and poultry, employing survey data collected during the 2006 nationwide recall of fresh spinach contaminated with E. coli O157:H7. The results show that white respondents perceived all products to...

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How food recalls due to bacterial contamination affect the stock prices of two companies are examined using a version of the financial market model that accounts for Generalized Autoregressive Conditional Heteroscedasticity (GARCH) effects. GARCH methodology was necessary to uncover the...

This paper uses results from a 2004 survey (N=1,010) on consumer attitudes toward agroterrorism and food-system security to investigate heterogeneous attributes affecting vulnerability including risk perceptions and fear. Using 15 separate multinomial PROBIT regressions we distinguish between...

This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people...

This paper is a descriptive study of consumersÂ’' self-reported knowledge, assumptions, and acceptance of genetically modified foods in the U.S. These findings are based on a national survey of consumers. Our findings demonstrate a rather low level of awareness among most Americans about...

This study analyzes U.S. consumersÂ’' acceptance of genetically modified foods within the ordered-probit-model framework. The willingness to consumer three difference GM foods is modeled in terms of consumersÂ’' economic, demographic, and value attributes. Empirical results indicate that...