Domazet, Anto; Sendić, Rusmir; Alić, Adi - In: Business Systems Research 3 (2012) 1, pp. 23-29
Background: The paper examines the convergence of household expenditures, in terms of a possible usage of the standardized, rather than consumer-tailored marketing, mainly on a regional level. Objectives: The main goal of this research is to study the existence of consumption expenditure...