Stanciu, Anca Cristina; Mitran, Paula Cornelia; … - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 1178-1181
This paper aims to underline the role and importance of a quite recent issue for managers and marketing responsibles,in fact,the strategic quality,analysed at both objective and the client level.The study propose the identification of the main possible vectors of the strategic quality and to...