This paper uses a novel experimental approach to measure consumer willingness to pay for wine attributes in a hedonic framework. The research design allows us to deal with identification issues resulting from the interaction of demand and supply and to examine the effect of supply-side...

In this research, we integrated an experimental auction with sensory science techniques—namely, trained sensory panels used to analyze the sensory attributes of wines—to examine the effects of objective and sensory information in the market for California-produced Cabernet Sauvignons. The...

Climate models predict more weather extremes in the coming decades. Weather shocks can directly reduce crop production, but their effect on food markets is partly buffered by storage and supply responses that can be complex and nuanced. We explore how inter-hemispheric trade and supply responses...

Trademarks (TMs) shape the competitive landscape of markets for goods and services in all countries through branding and conveying information and quality inherent in products. Yet, researchers are largely unable to conduct rigorous empirical analysis of TMs in the modern economy because TM data...

The potential of agricultural biotechnology to produce seed traits that reduce yield risk generates widespread excitement. Hopes are high that in an era of tightening water constraints and climate change drought tolerant (DT) crop varieties will stabilize food production and allow for greater...

Ecotourism, bioprospecting and non-timber product marketing have been promoted recently as market-based instruments for environment al protection, but without sound understanding of the resulting net conservation effects. We present evidence on the local effects of recent argan oil...

Demand heterogeneity often makes it profitable for firms to price and promote goods and services differently in different market segments. When private consumption brings public benefits, this same heterogeneity can be used to develop targeted public subsidies. We explore the design of...

How and how well growers manage the risks inherent in agriculture have direct welfare implications for producers and consumers at both local and societal levels. While better weather, pest and disease forecast information are rapidly disseminating among producers and are often touted as...