Kilian, Bernard; Jiménez, Gustavo André - In: Journal of Business Research 65 (2012) 12, pp. 1811-1814
These teaching notes correspond to the Dole Carbon Neutral Fruits' case. Dole faces the issue of whether and how to begin producing carbon neutral bananas and pineapples. The teaching notes provide a short synopsis of the case, followed by suggestions of how to use the case, teaching objectives...