Dabija, Assist. Ph.D Student Dan Cristian; Abrudan, … - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2009) 13S, pp. 85-96
suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing … mix. There is also the tendency of outlining the in-store-management, the location or the customer “binding” policy as …