Elena, Enache; Cristian, Morozan; Suzana, Purice - In: Annals of Faculty of Economics 1 (2012) 2, pp. 820-826
Everyone'(tm)s belief is that marketing plays a fundamental role in all economic or uneconomic areas of business. However, what becomes very clear is that, in addition to the many positive aspects that it generates, marketing produces unwanted effects as well.The paper tries to prove the...