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During the period 2004-2012, the credit institutions in Romania which activated in a highly competitive environment needed to adapt themselves to the new environment characterized by austerity and uncertainty – associated with the persistence of the effects of the international financial and...
Persistent link: https://www.econbiz.de/10011198584
In a developing economy, like the one of Romania, frequent changes take place in all areas, including the banking market. The Romanian banking environment is frequently influenced by various factors. The article shows the changes that have taken place in the Romanian banking market during the...
Persistent link: https://www.econbiz.de/10008787446
The bank marketing, a specialized field of the marketing, has emerged following the extensive development of the general marketing and following the appearance, separation and development of services marketing. The article shows the appearance, development and delimitation of the bank marketing...
Persistent link: https://www.econbiz.de/10008829719
Banks and other financial services providers continuously claim to offer customer-oriented services, yet they still … focus on delivering products instead of providing solutions to their customers’ needs. For instance, banks offer business … customer processes becomes increasingly important for enhancing the competitiveness of banks. This paper will present the …
Persistent link: https://www.econbiz.de/10004984425
development of banks is greatly based on their capacity to keep their clients and to create a favorable image for the future …
Persistent link: https://www.econbiz.de/10008556705
involved in lending decisions; namely, consumers, CEOs, and banks. The main characteristic of anxious periods is that the … bank-level data. We find that banks’ lending falls when consumers and banks are anxious, and this effect is more pronounced …. Subsequently, we study the lending behavior of US banks during the three distinct pools of anxious quarters from 1985-2010, using …
Persistent link: https://www.econbiz.de/10009220095
Cards are currently used by billions of customers worldwide for cashless payment transactions and for cash withdrawals and are therefore of great national economic importance. Since cardholder confidence in an orderly and proper handling of financial transactions is of utmost significance, great...
Persistent link: https://www.econbiz.de/10010883578
of banking industry, increasing the complex environment in which acts banks and increasing competition on the banking … market. Banking promotion is the method which banks use to spread the world about their products and services to customers …. Many banks use a mix of advertising, to promote their banking product and services. Banks have a unique challenge when it …
Persistent link: https://www.econbiz.de/10010925860
The aims of this article are systematization and empirical analysis of customer relationship drivers in banking. On the basis of an intensive literature analysis, customer relationship drivers have been structured by way of categorization according to value, relationship, and brand as well as...
Persistent link: https://www.econbiz.de/10010928003
relationship between reputation and loyalty: the banks that received the highest ratings of reputation, obtained the poorest …
Persistent link: https://www.econbiz.de/10011249479