Mueller Loose, Simone; Peschel, Anne; Grebitus, Carola - Agricultural and Applied Economics Association - AAEA - 2012
, including purchase and consumption convenience, but it is still unclear to what degree consumer choice is affected by … convenience relative to known choice drivers such as price, species and region of origin. This study contributes to filling this … research gap by analyzing how consumers’ in-store choice of readypackaged aquaculture oysters is driven by convenience factors …