Manrai, Lalita A.; Manrai, Ajay K.; Lascu, Dana-Nicoleta - In: International Business Review 10 (2001) 5, pp. 517-549
A country-cluster scheme is developed in this paper classifying 18 countries of Central and Eastern Europe in terms of their overall attractiveness for international marketing. These 18 countries include Albania, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary,...