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The study tests the relationship between motivation, satisfaction, and loyalty using a structural equation model. Data … satisfaction towards the event. On the other hand, they also reveal a direct relationship between overall satisfaction and loyalty …, which hosts every year between 45.000 and 60.000 visitors. Results show that satisfaction towards controlled variables of …
Persistent link: https://www.econbiz.de/10010990978
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insights into the effect of service quality and satisfaction on customer loyalty across different consumption stages. This … study examines the impact of service quality and satisfaction on customer loyalty among novice and experienced customers in … groups; service quality is a major driver of loyalty only for novice customers, while overall satisfaction is a major driver …
Persistent link: https://www.econbiz.de/10010939878
empirical model linking student loyalty to student satisfaction, student trust and student social identification to the … suggest that satisfaction, trust and social identification are both positive and significant predictors of loyalty, and trust … mediates the relationship between satisfaction and loyalty. Based on the results, managerial implications and topics of future …
Persistent link: https://www.econbiz.de/10011007113
perspective (FTP) as a moderator of the well-known satisfaction–loyalty relationship. More precisely, this paper demonstrates that … FTP influences the satisfaction–loyalty relationship by (1) driving customer loyalty, and (2) moderating the relationship …
Persistent link: https://www.econbiz.de/10010931217
satisfaction and loyalty. The methodology should provide recommendations for higher education institutions’ managers. Using this …
Persistent link: https://www.econbiz.de/10011210250
Роль маркетинговых коммуникаций как инструментария взаимодействия возрастает по мере насыщения рынков товарами и усиления конкуренции, причем как при подъеме...
Persistent link: https://www.econbiz.de/10011221588
, satisfaction and behavioral intention. The logistic components perceived by the consumer were identified by a qualitative research …. A questionnaire was conducted nearby 290 participants in order to check the impact of loyalty and mood on the … sensitivity to the logistic function¡¯s efficiency and the influence of the latter on satisfaction and the patronage intention …
Persistent link: https://www.econbiz.de/10011267070
explored the relationships among image, activity appeal, experiential value, satisfaction and loyalty, as well as compared … affects relationships between variables: (1) the experiential value and satisfaction of infrequent visitors was more … significantly influenced by image. (2) For moderately frequent visitors, experiential value had a stronger influence on satisfaction …
Persistent link: https://www.econbiz.de/10011267458
Persistent link: https://www.econbiz.de/10009391152