The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...

Wood finishing relates to the process of embellishing or protecting the surface of the wood. The paper aimed at formulating a marketing strategy for introducing water borne German based Wood Finishes named Eukula Strato into local market of northern Kerala, India. Multiple cross sectional...

Rise of Social Network Sites, such as Facebook, significantly influences the behaviour of students around the world nowadays. Different studies have been done up till now to investigate different stimuli on using Facebook. In this study, as one of the first attempts to investigate dynamic...

Las redes sociales horizontales se han convertido en los últimos años en un gran escaparate para las empresas. La comunidad científica no ha tratado en profundidad qué es lo que provoca que ciertos individuos decidan aceptar publicidad o participar en promociones a través de este medio....

In an economy with a strong concurential character, organizations must capitalize the integrated marketing communication in the most effective way, to ensure the creation and maintenance of long-term relationships with current and potential customers. Building and managing the relationships with...

Din faktörü her ne kadar kültürün alt katmanlarından biri olarak görülse de, tüketici davranışına olan etkisinin yadsınamayacak düzeyde olduğu yapılan ampirik araştırmalar sonucu ortaya çıkmıştır. Bu çalışma, dinin tüketici davranışına olan etkisini fiyat ve değer...