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The purpose of this study is to carry out an analysis about the existing relationship between brand and territory and about the effects the second one has on the brand growth in a global contest. A review of the current literature available on this topic gives the chance to develop a theoretical...
Persistent link: https://www.econbiz.de/10010968570
The article considers the notion, stages of formation of the territorial brand and approaches to the territorial brand positioning. It justifies expediency of the territorial brand formation. It analyses existing approaches to the territorial brand formation using example of the Kharkiv oblast,...
Persistent link: https://www.econbiz.de/10010855406
В статье рассмотрены понятие, этапы формирования территориального бренда, подходы к позиционированию бренда территории. Обоснована целесообразность...
Persistent link: https://www.econbiz.de/10011248895
Territorial brand has a social dimension reflected in the social equilibrium and measurable with social effectiveness indicators. The paper offers social effectiveness analysis of territory using investigation object “territorial and social systems (TSS)” with their further classification...
Persistent link: https://www.econbiz.de/10010836948
-EU markets on the export performance of the French champagne industry. We use the fractional logit regression to deal with three … sources of trade costs, we find that an average champagne exporter would gain 0.6 percent more in export revenue if the import …
Persistent link: https://www.econbiz.de/10010916068
The objective of the paper is to simulate the corporate value of Champagne makers by taking into account the Champagne … cash flows and net worth of Champagne houses for the 1977 – 2003 period using system dynamics (SD) modeling principles. The … valuation of Champagne makers. It provides a sound basis to pursue this work, because the model can further enhanced to …
Persistent link: https://www.econbiz.de/10005256627
world, champagne, shows a very positive trend of the cava production and exports in the last three decades of the XXth …
Persistent link: https://www.econbiz.de/10004997848
A typology of strategies related to the distribution channels used by Champagne makers is established. Champagne makers …' operating profit depends on their distribution network, which affects selling prices. Based on a sample of 20 Champagne makers … ("Maisons de Champagne"), economic and financial performance indicators for Champagne makers are analyzed with reference to the …
Persistent link: https://www.econbiz.de/10005041562
contain nearly 380 observations including a range of quality attributes of each champagne. The empirical part of the analysis … reveals that the retail prices of champagne can be fairly well explained by a hedonic price function with a degree of …
Persistent link: https://www.econbiz.de/10005424124
(VF)La « Bourgogne » et la « Champagne » évoquent toutes deux des vins de qualité. Mais ces deux régions hôtes de l … patrimoines locaux, et enfin l’implication des acteurs locaux dans la dynamique œnotouristique.(VA)"Burgundy" and "Champagne …
Persistent link: https://www.econbiz.de/10010693664